The Seller Playbook
Sell with strategy.Move with certainty.
From the right listing price to the final signature, get the plan, prep, and market insight to sell your Edmonton home for its full value.
Two ways to find out what your home is really worth.
Start with a detailed online analysis from home, or get an exact list price with an in-person evaluation. Both are free, and the right price is the single biggest factor in how your sale goes.
Online Home Analysis
Send us your address and answer three quick questions so we can customize the analysis. You'll receive a detailed report with neighbourhood comps, market research, and important data tailored to your property in today's market.
- Detailed report with neighbourhood comps, included
- Market research tailored to your property, included
- Done from home, no appointment, included
- Your home's condition, seen in person, not included
- Neighbourhood feel and landscaping factored in, not included
- An exact list price for today's market, not included
- Complimentary Home ROI to-do list, not included
Free. No obligation.
In-Person Home Evaluation
For an exact number on what your home should list for in today's market. We start with the full online analysis, then visit in person to factor in your home's condition, the feel of the neighbourhood, landscaping, and more. You also get a complimentary Home ROI to-do list: the upgrades, fixes, and touch-ups that will bring the biggest return and make your listing more desirable to buyers.
- Detailed report with neighbourhood comps, included
- Market research tailored to your property, included
- Done from home, no appointment, not included
- Your home's condition, seen in person, included
- Neighbourhood feel and landscaping factored in, included
- An exact list price for today's market, included
- Complimentary Home ROI to-do list, included
Free, no-obligation, in person.
Request Yours
Tell us about your home.
A few quick details help us customize the analysis to your property.
Online Home Analysis
- Detailed report with neighbourhood comps
- Market research tailored to your property
- Done from home, no appointment
Free. No obligation.
Market Intel
Curious what your neighbours sold for?
Nosey Neighbour alerts you the moment a home near you hits the market or sells, so you always know what your street is doing.
Strategy beforethe sign goes up.
Watch the Seller Series for straight talk on pricing, timing, offers, and negotiation before you list.
View Full Seller SeriesNow playing
Strategy before the sign goes up.
Watch the Seller Series for straight talk on pricing, timing, offers, and negotiation before you list.
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Free seller resources that make the process easier.
Practical checklists and guides to help you prep, show, and sell with confidence.
Get the Seller Playbook
Ready to make your move?
Tell us about your home, your timeline, and what matters most. We'll map out the smartest way to sell it.
Frequently asked seller questions.
Straight answers to the questions sellers ask us most: pricing, prep, timing, and offers. Can't find what you're looking for? Reach out.
The online home analysis starts with your address and three quick questions about your home. From that, we prepare a detailed report with neighbourhood comps, market research, and data tailored to your property in today's market. The in-person evaluation includes all of that, then we visit to factor in your home's condition, the feel of the neighbourhood, landscaping, and more, so we can give you an exact number to list at. You also get a complimentary Home ROI to-do list showing which upgrades, fixes, and touch-ups will bring the biggest return.
Start with our free online home analysis: send us your address, answer three quick questions, and you'll receive a detailed report with neighbourhood comps and market research tailored to your property. For an exact list price, book an in-person home evaluation. Pricing is the single biggest factor in how your sale goes. Priced right, your home attracts serious buyers in its critical first weeks on the market.
The best time depends on your market, your neighbourhood, and your own plans. Spring is traditionally busy, but well-priced, well-prepared homes sell in every season. We'll look at current local conditions together and time your listing to your advantage rather than to a rule of thumb.
Your listing gets its most attention the moment it goes live. Serious buyers watch new listings closely, so showings and interest peak early. If a home is overpriced or under-prepared in that window, it can sit, and buyers start asking why. That's why we make sure pricing, prep, and marketing are all right before day one.
Focus on what buyers notice first: decluttering, cleaning, small repairs, and presentation. Our staging and showing-preparation checklists in the Seller Playbook walk you through it room by room, and during your home evaluation we'll tell you honestly which improvements are worth doing and which aren't worth the money.
It's strongly recommended. Buyers speak more freely, linger longer, and picture themselves living there more easily when the owner isn't home. We'll coordinate showing times around your schedule so it stays manageable.